H & M has chosen Sasha Pivovarova as the face of its latest spring / summer 2017 collection fashion campaign.
The 31-year-old model who recently fronted Jimmy Choos’s autumn 2016 campaign, presents the casual looks of the coming season in its lookbook guide called ‘8 Trends to try now’.
Pivovarova poses in a series of images sporting simple casual outfits, striking patterns, sequins and bright colors of black, gray as well as nude tones. In one image, she is seen in a black trouser and a nude color jersey top while in another a black mesh skirt with a dark blouse and a pink pilot jacket. Large tote bags and heeled boots compliments the ensemble.
From leggings to hoodies, to sweatshirts and mesh tops H & M ‘s latest collection marks the end of the festive season and arrival of the New Year and pre-spring season.
Check out more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.